Social Media Management
For: Crime Lab
Crime Lab is a Pakistan-based interactive mystery game brand that transforms players into detectives through immersive case files and game experiences. Built for a Gen Z audience, the brand blends storytelling, puzzles, and social experiences into a unique form of entertainment.
PROJECT SNAPSHOT
Industry
Entertainment | Interactive Mystery Games
Timeline
One year and going on
PLATFORMS
Instagram and email marketing
Services
Full Social Media Management
THE CHALLENGE
Crime Lab wasn't entering an established market, it was creating one.
There was no blueprint for marketing an interactive mystery game like this in Pakistan.
No direct competitors to benchmark against, no proven content strategy,
and no audience expectations to follow. Everything had to be built from the ground up, from the brand's social media voice to the content pillars that would educate, entertain, and convert.
Scope of Work
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How We Helped
Rather than treating Crime Lab like a traditional product brand, we positioned it as an experience people wanted to be part of.
Developed a strategy tailored to Gen Z behavior.
Built original content pillars from scratch.
Created educational content that explained a completely new product category.
Balanced entertainment, storytelling, and conversion-focused content.
Used email marketing to support launches and community engagement.
Services provided
01
Instagram Social Media Management
02
Content Strategy
03
Content Planning
04
Copywriting
05
Community Engagement
06
Email Marketing
The Execution
Instagram Feed
Instagram Posts
Instagram Stories
RESULTS THAT SPEAK
Content Views
0
M+
Followers Growth
60-
10
K